Where Stoke City rank amongst the wealthiest owners in the Championship

The spending levels in the Championship have come under intense scrutiny during the COVID-19 pandemic.

English Football League chairman Rick Parry has insisted that the second-tier must re-stabilise its spending.

For every £1 of income generated by the clubs, the players are receiving £1.06, which has led Parry to call for “a proper reset, post-Covid”.

The average player salary in the second tier is £29,000 per week as clubs gamble on earning promotion to the Premier League.

However, the boom-or-bust nature of the Championship has hit clubs hard during the ongoing lay-off from matchday revenue.

Some clubs are more fortunate than other in their owners. That is highlighted by The Times’ 2020 Rich List.

Stoke City have spent heavily since their relegation from the Premier League, thanks to the generous support of the Coates family. 

Bristol City, similarly, continue to re-invest profits from player sales into their squad as they look to crack the top-six.

Here, we’ve rounded up those latest numbers from across the Championship to reveal the wealthiest owners in the second-tier.

The Sunday Times reports: “bet365 has become a gambling goliath, with £2,044 a second wagered on its platforms in 2018-19. But with all sport suspended, its turnover has collapsed, leaving us unable to raise it from last year’s £6.5bn valuation despite profits growing by nearly 20 per cent to £791.4m on revenues of almost £3.1bn in 2018-19.

“The Coates family owns 93.3 per cent of the business, launched from a prefab in a Stoke-on-Trent car park 20 years ago by Denise, 52, who has earned more than anyone else in the UK over recent years and topped our 2020 Tax List.

“She is bet365’s joint chief executive with her brother John, 50, while their father Peter, 82, is chairman, a role he also fills at Championship club Stoke City. She received £323m in salary dividends last year.”

Championship 2020 rich list

1: Denise, John and Peter Coates, £7.17bn – Stoke City

2: Steve Lansdown, £1.35bn – Bristol City

3: Trevor Hemmings, £1.03bn – Preston North End

4: Mel Morris, £515m – Derby County

5: Steve Gibson, £270m – Middlesbrough

6: Tony Fernandes, £262m – Queens Park Rangers

7: Assem Allan and family, £210m – Hull City

The Coates family are also major employers in the city, through bet365, and major donors to good causes. That includes donating £10m to local hospitals through the Denise Coates Foundation during the coronavirus crisis.



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