etway South Africa has signed an agreement with South Africa Rugby, becoming an ‘associate partner’ of the national team the Springboks. The partnership represents a step further in Betway’s expansion in the African market, where it also entered Tanzania.
Under the terms of the agreement, Betway’s logo will appear on the perimeter branding on the field at home test matches, as well as on the Springboks’ shorts, for the next three seasons.
Jurie Roux, CEO of South Africa Rugby, said: “This new partnership will enable us to work together in bringing our passionate fans even closer to the game.”
He added: “We are excited to be partnering with Betway as this will stretch beyond the four white lines of a rugby field. Betway has some exciting new initiatives that will be announced in due course as part of the new partnership, and we are excited to see what the future holds.”
David Rachidi, Marketing Manager at Betway South Africa, commented: “Partnering with the world champions marked a momentous stride in the brand’s ever-evolving approach to consumer engagement. The Springboks are undoubtedly South Africa’s most successful national sports team, with their success deeply rooted in the rich history and culture of this country. As a globally acclaimed brand that has found a home in South Africa, such a partnership signifies our commitment to playing a leading role in growing the game of rugby across the board. Over the years, the team has defied the high odds that were stacked against them, so we look forward to partnering with them as they continue their quest to remain the world’s best rugby team,” reports Insider Sport.
Betway has also partnered with Cricket South Africa in an agreement that has seen the operator sponsor the T20 Challenge tournament, which will be branded as the Betway T20 Challenge.
Betway debuts in Tanzania
Additionally, Betway has also made its way into the Tanzanian market, as it has launched in the country featuring a wide variety of sports, a host of different betting markets, a Live Betting system, and eSports. The sports betting firm stated that it has also localized the banking options to suit Tanzanian fans.
Customers can top up their accounts and withdraw their monetary prizes safely and securely using many methods. New customers will get a 3,000/- Free Bet upon registration.
Jimmy Masaoe, Betway’s Country Operations Manager for Tanzania, commented: These are exciting times in the world of sports betting, and we hope that by launching a product of international quality into the market, we can bring a measure of thrill to both punters and fans, while still giving back to the community through various sporting and CSR ventures.”
Addo Komba, The Director of Sports in the Ministry of Information, Culture, Arts, and Sports, said: “The government is pleased to see new investors such as Betway enter Tanzania with a view of supporting the development efforts in the sports scene. Betway is one of the giants in sports betting hence their decision to come to Tanzania is a good sign to us that we are making a step and they are willing to push us further,” reports IPP Media.
Betway is currently either licensed or licenses the use of its brand to local operating companies in 12 countries, including Kenya, Ghana, South Africa, Uganda, Zambia, Mozambique, and Nigeria.