Top International Games Bolstering US$60bn Industry

The incredibly rapid rise of smartphones and mobile internet connections across India has swiftly introduced new international industries to a large portion of the population. India boasts the second-largest, largest untapped, and one of the fastest-growing internet populations in the world, and so, many internet-based businesses are looking to get a foothold in the market.

One which has proven to be a success so far is that of online gambling, known as ‘iGaming, ’ with several sites adjusting their platforms to appeal to Indian players. The breakthrough sites have established themselves well enough, in fact, that iGamingBusiness reports more tech companies building platforms specifically for the market.

Both the nature of the current market and its games are helping to create a multi-billion dollar industry in India, with the adaptive international brands having already found a winning formula.

A healthy scene of international competitors

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One of the more interesting examinations of the still rather fresh iGaming scene in India is how competitive the scene has already become. Proof of how much custom is already out there, as well as how much is potentially on the way, international platforms have brought their best offering to try to rank among the best as soon as possible.

As shown on the online casino analysis site CasinoWings, the sites that are classed among the best in India all feature extensive and localized offerings. Each offers a welcome bonus in Indian rupees – with some also including free spins – as well as vast libraries of games, ranging from slots to video poker to live table games. The fledgeling industry is very much on par with the titanic, decades-old European markets.

As is the case with all entertainment platforms, it’s the content that counts. Many industry pundits will have foreseen issues with international brands trying to appeal to Indians with their same game libraries due to the home-grown preferences of the market in other entertainment sectors, as well as the overall lack of ties to casino gaming in the nation. However, so far, the best titles of Europe have proven popular in India.

International games proving good enough for India

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Several of the best-rated online casinos have pages for their popular games, which regularly update to relay the games being played by their users. Somewhat surprisingly, given the traditional affiliation with card games in many regions of India, live roulette has become the pick of the live table games. The simplicity of the game and experience built by the live cameras does lend it to newcomers more so than lesser-known card games, like blackjack.

As is the case in other jurisdictions, the expansive array of slots is the most popular gaming type. Due to the sheer volume of these games and the many themes they cover, most people can find a title that appeals to their preferences. However, of all of the games available, the undisputed king is Rich Wilde and the Book of Dead.

The ancient Egyptian-themed title from the IGA Awards-winning Play’nGo often ranks among the most popular slot games, continuing its streak in India. A regular competitor to Book of Dead also ranks highly in the new market, Starburst, which wins players over with its dazzling animations and simple system of having one special feature.

The market continues to up its standard, and the global games are proving to be popular, so it seems as though the Indian iGaming market will only continue to grow.


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