NEW YORK, Jan. 15, 2021 /PRNewswire/ — Online betting is seeing explosive growth in the wake of a public health crisis keeping people at home on the weekends, legislative breakthroughs opening up major markets, and the overall shift of the entertainment industry to the digital space. The result is that the gambling industry is increasingly a software industry. The $53.7 billion online betting industry is built on a foundation of software to keep gaming safe and secure, user friendly, easy, and entertaining, and, essentially, to make sure that the house always wins. The online betting industry is expanding at an incredible rate. As more casinos and sportsbooks go online, companies like Bragg Gaming Group (TSXV:BRAG) (OTCQX:BRGGF), Scientific Games Corp (NASDAQ:SGMS), Elys Game Technology Corp (NASDAQ:ELYS), GAN Ltd (NASDAQ:GAN), and International Game Technology PLC (NYSE:IGT) are seeing huge demand from new operators to provide the technical infrastructure to make these services possible.
Bragg Gaming Group Powers the Next Generation of Online Betting Operators
Bragg Gaming Group (TSXV:BRAG) (OTCQX:BRGGF) is one of the industry leaders providing turnkey digital solutions for online casino and sportsbook operators. Through its subsidiary Oryx Gaming International, the company offers a comprehensive suite of services to get operators up and running, including a wide library of games provided through Bragg’s partnerships with international developers, as well as transaction management and more through an omni-channel retail, online, and mobile iGaming platform.
The Oryx iGaming Platform is an all-inclusive Omnichannel suite of services. In addition to one of the largest libraries of online casino games, sportsbook, and lottery products in the industry, Oryx provides operators with cutting-edge marketing and operational services. These include integrated marketing and targeting tools that provide operators with real-time customer data, which can be used to enhance user experience and increase player engagement and retention. Oryx also offers secure infrastructure, and sophisticated anti-fraud and transactional management.
On January 5, Bragg announced its partnership to provide technology solutions to leading Dutch casino operator JVH Gaming & Entertainment Group. The Oryx platform will power JVH’s new online betting hub as the Netherlands opens up to the legal regulated online betting industry later in 2021.
“We’re confident that with Oryx’s experience and the quality of their products, we will be able to offer our customers the best level of service and an unrivalled player experience.” JVH group CEO and chairman Eric Olders said about the partnership. “They have a great team and we look forward to partnering with them as one big team.”
Digital Services Are in High Demand in the Online Betting Industry
Elys Game Technology Corp (NASDAQ:ELYS), formerly known as NEWGIOCO Group, offers its own adaptable online betting platform, as well as data driven Sportsbook Risk Management Services and Adaptive Business Intelligence dashboards. The company announced in October that its technology had received certification from Gaming Labs International, an independent testing laboratory for land-based, lottery, and iGaming systems.
Scientific Games Corp (NASDAQ:SGMS) has been providing casino and lottery infrastructure for more than 85 years, and is now working to modernize legacy systems and make them accessible through online channels. In December, the company announced its new SYMPHONY lottery gaming platform, which will power the Lotto Baden-Württemberg, a network of more than 3,000 licensed retailers in southwest Germany. The new system will allow users to participate through both online and retail channels.
GAN Ltd (NASDAQ:GAN) also provides business-to-business Software-as-a-Service products to the gaming industry through its GameSTACK Internet Gaming Ecosystem platform. In October, the company announced the launch of a simulated internet sports betting experience for a midwestern region retail casino operator client.
International Game Technology PLC (NYSE:IGT) announced in December that the company has launched its proprietary PlayRGS casino management solution and PlayCasino content with Finland-based state lottery operator Veikkaus Oy. Through these systems, International Game Technology will provide Veikkaus Oy with top-performing online games, with the goal of enhancing player engagement.
Online betting is continuing to explode as the industry moves into newly regulated markets and the playerbase rapidly grows. As this happens, there is huge demand for companies like Bragg Gaming Group to provide the software foundations that iGaming is built on.
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