Relax Gaming signs new iGaming aggregator partner

On the heels of its four award win at the 2021 EGR B2B Awards on July 7 in London and B2B multi-product provider Relax Gaming has added yet another aggregator partner to its Silver Bullet program after inking a deal to integrate UK-based Storm Gaming’s high-quality slots content.

Under the partnership agreement, the British gaming company will gain access to Relax’s myriad of industry-leading operators, such as including studios such as Fantasma Games, 4ThePlayer, and Polish online casino software company, Kalamba Games, as well as “unrivaled” speed-to-market.

Enhanced offering:

Operations Director for Storm Gaming Technology, Sabrina Anthi Howells, commented on the recent tie-up…

“The entire team at Storm Gaming is first and foremost about making gambling more fun than it ever was before. Our mission is to create exhilarating and dynamic experiences, so when the time came to find an aggregator partner, Relax was the obvious answer.”

She added that the Silver Bullet program is “exactly what we need to help us get to the next level as a developer in the igaming industry,” and that they look forward to “bringing something fresh to the slots scene.”

Multiple vertical ops:

Active in UK and European land-based gaming markets for more than 10 years, the British firm‘s intelligent approach to game development has enabled it to provide content for multiple verticals including online, mobile, gaming terminals and cabinets. The distribution program will moreover serve to expand its reach significantly.

Storm Gaming combines innovative designs and an extensive range of more than 100 games comprising slots, bingo and LPM, so as to provide an unrivaled online gambling experience.

Ideal partner:

The partnership deal also sees Relax’s clients benefit as it further enhances the broad range of games they have access to.

Also commenting on the new agreement, Chief Product Officer at Relax said in a company press release that Storm Gaming’s focus on technology and high-quality content represents the “ideal partner” for them and their operators.

“The deal highlights the value that Silver Bullet brings to the table both for us and for studios, allowing for content to be exposed to the leading operators at unmatched speed. We look forward to supporting their next chapter of development.”

Partnership deals and awards:

Relax’s client roster has grown considerably in recent months across numerous European markets, having partnered with Danish online casino operator RoyalCasino.dk. earlier this month, in addition to commercial deals with Spadegaming, Leap Gaming, and Big Time Gaming to name a few.

In 2020 alone, more than 13 leading gaming suppliers selected Relax Gaming as their primary distribution channel, further cementing the company’s credentials as the iGaming industry’s preferred platform. And there are plans in the pipeline to add substantial content in the coming months.

As mentioned, the iGaming aggregator and supplier of innovative content scored big at the 2021 EGR B2B Awards, taking the top spot in the following categories: Bingo Supplier, Innovation in Mobile, Casino Software Provider and Poker Supplier. The prestigious event was held virtually and in-person on July 6th and 7th at York Lawns, London, UK.

Look for Relax’s latest hit, Money Cart 2 Bonus Reels, to drop on July 20th!



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