After reaching the highs of $64 in October 2020, Draft Kings stock (NASDAQ: DKNG) has gained just 12% despite the company increasing its U.S. iGaming market’s projection from $21 billion in March 2020 to $40 billion as per a recent investor presentation. The sizable jump in the total addressable market has propelled DKNG’s revenue expectations by 55% with a targeted market share of 15-20%. Interestingly, MGM Resorts (NYSE: MGM) is also eyeing a 15% share of the U.S. sports betting industry as highlighted in the recent earnings release. Draft Kings and BetMGM are amongst the most popular sports betting applications in Pennsylvania, New Jersey, and Nevada – the states accounting for almost 75% of the total sports betting handle. Comparing the massive $28 billion market capitalization of Draft Kings with just a $4 billion surge in MGM’s value from pre-Covid levels, Trefis believes that DKNG stock looks expensive.
If you are interested in holding MGM Resorts stock, Trefis Machine Learning Engine for MGM Resorts tests the chances of rise for a shorter or a longer time period. You can test the chance of an upside or downside over different time intervals such as a quarter, month, or even just one day!
Recently, MGM Resorts (NYSE: MGM) made an offer to acquire Entain plc at 1,383 pence per share for a value of just over $11 to expand its presence in the global sports betting and iGaming industry. Per its Q3 2020 earnings report, MGM targets a 15-20% share of the U.S. sports betting and iGaming market . And the acquisition move is aligned with this long-term plan.
However, Trefis believes that a potential Entain deal is unlikely to drive a stock surge anytime soon. This is because shares of the integrated resort operator have completely recovered to pre-Covid levels primarily due to its presence in the sports betting industry through BetMGM. In sharp contrast, MGM’s immediate competitors, Las Vegas Sands
We highlight the historical trends in MGM Resorts’ revenues, earnings, and stock price in an interactive dashboard analysis, Why MGM Resorts Stock Has Gained 22% Between 2018-End And Now?
Comparing MGM Resorts gains with Penn National Gaming
In 2019, MGM Resorts generated $13 billion in total revenues, with a 50% contribution by the gaming segment. As the company’s properties are primarily located in the U.S. with a diversified product portfolio, including table games and slots, its top-line growth has remained sluggish in the past few years. Therefore, the budding sports betting industry is a strong revenue and earnings opportunity for the company.
According to recent filings, MGM Resorts targets a 15-20% market share in the sports betting and iGaming market. Considering a similar market share for Penn National Gaming, as highlighted in our earlier analysis, its stock has gained $6.5 billion in market capitalization since August 2020. Thus, we believe that the $6.4 billion surge in MGM’s market capitalization, which has also resulted in the stock’s full recovery to pre-Crisis level, is driven by investors expecting the company’s expansion in the sports betting industry. Thus, we believe that the consummation of Entain acquisition is unlikely to drive further gains in MGM stock.
Overview of Sports Betting Industry
After the Supreme Court overturned the Professional and Amateur Sports Protection Act (“PASPA”), the sports betting and iGaming industry went live in 25 states. Currently, Nevada, New Jersey, and Pennsylvania account for almost 75% of sports betting handle. At maturity, the sports betting & iGaming industry is likely to reach $40 billion in the U.S. and $70 billion globally. Thus, multiple sports betting applications, including Fanduel, bet365, HardRock Café, BetMGM, and William Hill, are eyeing a sizable share of the pie.
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