Playtech, which is one of the leading gambling corporations, proudly announces another very strategic cooperation. This time, this developer has opted for teaming up with the Swiss operator, Casino Lugano SA, for launching its products on the online page of Lugano, Swiss4Win.ch.
It approaches a multi-year alignment as the Casino Lugano becomes the very first platform in this combined Italian-Swiss region to go digital, along with the products of Playtech. This offering is now including casinos and other live casino content with the help of an information management solution.
It is quite interesting to discern that this is not the first-ever opportunity for these solution providers to facilitate their services and products to the Swiss clientele.
In the September of 2019, the company opted for this strategic agreement, along with the Swiss Casino Group. It made this operator the first one to introduce both live and jackpot offerings for casinos. Regarding this partnership, along with Lugano, the Chief Operating Officer of Playtech, Shimon Akad, said that live casino is the primary product vertical for Playtech. Thus, they are looking forward to working with Casino Lugano to deliver their data-driven omnichannel IMS platform. It can help much strategically in the growth of the emerging online market in the country.
The CEO and Board Member of Casino Lugano SA, Gianmaria Frapolli, is quite positive that this expertise of the studio and the vast enough knowledge is going to make their venture in this regulated online industry much smoother. This corporation is now having a reputation for being the most popular and oldest casino in the Italian-Swiss region.
In the last year of April, while speaking about digital expansion, the Swiss Federal Council
(Bundesrat) permitted two corporations the license for adding online casino gambling with their mix of products. One of the platforms was Casino Lugano. And the other one was the Casino du Lac Meyrin in Geneva.
Switzerland’s new online gambling law is now putting a lot of effort into keeping the entire scene very safe. And one of the biggest actions was to blacklist the unlicensed domains. While being stressed out, the providers that obtain the certificate for operating in the country are going to follow stringent rules. Otherwise, they are going to risk their earning, along with getting the blacklisted status.
Moreover, it is striving to equip the operators, along with their finest of products, for providing a better experience to all players. In October of 2020, Wazdan got ISO 27001 information security certification, which enabled their studio to offer their release to the local clientele.
In March of this year, the solution provider came up with the announcement of multiple agreements, which are securing the presence of this firm all over the world.
One of the most recent deals allowed them to reach the US audience while providing one of the largest live entertainment studios in Michigan. This innovative studio is now approved by all the local regulators.
Also, Playtech is now announcing its collaboration along with well-established Betsson Group for offering their products to different brands of the Group. The network includes their flagship brands such as Betsson, Betsafe, NordicBet, and EuropeBet.
Moreover, the producer also shared the information about a new extension of a five-year contract with Flutter Entertainments for its brands like Paddy Power, Betfair, and Sky Casino. Hence, this partnership is looking for more growth in the future.